Monetizing Technology

This site will focus on business aspects of technology used by service providers, enterprises and end users. The site will include changes in the communication marketplace (data, voice - wireline and wireless, video). The information presented here is based on my research and experience – dealing with customers and taking products/offers to market. Opinions on this blog are just mine and have no relevance to the current thinking of the company I work for.

Tuesday, May 17, 2011

Permission based Mobile Marketing

As every commodity and trend is finding it safe to land up at the mobile devices of users, advertising is also not lagging behind. Brands from every walk of life are relying on ensuring the reach of their products and services to the targeted users through mobile telephony. Thus, mobile advertising is gearing up at fast pace these days. insightVAS in its new endeavour tries to explore some prevailing issues related to M-Advertising with Mr. Himanshu Sahu, Director - Applications Group, Alcatel Lucent. Some excerpts:

http://www.insightvas.com/interview-details.php?id=20
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