The Financial Times reported that Netflix has struck a deal with Epix. Epix is owned by three studios - Paramount pictures, Lions Gate Entertainment and Metro-Goldwyn-Mayer. In this deal Netflix will add to its video content mix from Epix and make them available to its 15 Million subscribers in the US three months after the movies are aired on pay-tv channel.
This is significant and shows a trend that major content owners have accepted digital streaming. The belief is digital streaming when done right will reduce content piracy and if priced right will provide another revenue stream for the content houses in addition to providing convenience to the digitally savvy consumers.
The belief is similar services will be relevant in India too - and Internet TV along with IPTV will provide entertainment beyond what can be offered through traditional channels given the Indian consumer is obsessed with Bollywood content. It is time for content aggregators to think differently and address this unmet need.
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