If the end goal is to provide video programming on the end user's TV set, will not be a differentiator for the IPTV service provider. If this is the case, then price will become a differentiator and we all know this is not sustainable.
IPTV service providers will benefit if they can take the same content and offer it to the end users using different devices (PC, iPOD, mobile phones). This is something the other video service provider like the cable operators, direct to home (DTH) operators cannot match.
In addition, the IPTV provider can also offer other revenue generating services like gaming, e-learning, video on demand (VOD), interactive TV, and also pipe in other user generated content that has made billions for Internet companies like Google, Yahoo etc.
IPTV truly marries the Internet and the Telco world and provides this benefit to both the service provider and the end user.
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