Monetizing Technology

This site will focus on business aspects of technology used by service providers, enterprises and end users. The site will include changes in the communication marketplace (data, voice - wireline and wireless, video). The information presented here is based on my research and experience – dealing with customers and taking products/offers to market. Opinions on this blog are just mine and have no relevance to the current thinking of the company I work for.

Thursday, October 18, 2007

Advantages of IPTV

IPTV provides service differentiation that may not be matched by satellite, broadcast and cable delivery models With IPTV, service providers can offer customers value-added applications such as Video on Demand (VoD), personalized content and television schedules, interactive television, unlimited data applications and even applications beyond TV broadcasting such as video surveillance, video gaming and distance learning. It allows advertisers to target individual IP address with very focused messages or through precise data-mining and targeting.
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