Monetizing Technology

This site will focus on business aspects of technology used by service providers, enterprises and end users. The site will include changes in the communication marketplace (data, voice - wireline and wireless, video). The information presented here is based on my research and experience – dealing with customers and taking products/offers to market. Opinions on this blog are just mine and have no relevance to the current thinking of the company I work for.

Saturday, January 27, 2018

Message from Davos at the world Economics forum 2018 is that Technology leaders do not want to be in the same place the bankers were right after the financial crisis of 2008 given the current hype of AI and its potential for significant job loss.  https://www.ft.com/content/744ad7fa-de66-11e6-9d7c-be108f1c1dce

The belief is that AI will augment human rather replace them.  And here are 3 guiding principles for ethical AI -  Purpose, Transparency and Skills.  More at this URL https://www.techrepublic.com/article/3-guiding-principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/





Tuesday, May 17, 2011

Permission based Mobile Marketing

As every commodity and trend is finding it safe to land up at the mobile devices of users, advertising is also not lagging behind. Brands from every walk of life are relying on ensuring the reach of their products and services to the targeted users through mobile telephony. Thus, mobile advertising is gearing up at fast pace these days. insightVAS in its new endeavour tries to explore some prevailing issues related to M-Advertising with Mr. Himanshu Sahu, Director - Applications Group, Alcatel Lucent. Some excerpts:

http://www.insightvas.com/interview-details.php?id=20

Tuesday, August 10, 2010

Netflix making way for Internet TV

The Financial Times reported that Netflix has struck a deal with Epix. Epix is owned by three studios - Paramount pictures, Lions Gate Entertainment and Metro-Goldwyn-Mayer. In this deal Netflix will add to its video content mix from Epix and make them available to its 15 Million subscribers in the US three months after the movies are aired on pay-tv channel.

This is significant and shows a trend that major content owners have accepted digital streaming. The belief is digital streaming when done right will reduce content piracy and if priced right will provide another revenue stream for the content houses in addition to providing convenience to the digitally savvy consumers.

The belief is similar services will be relevant in India too - and Internet TV along with IPTV will provide entertainment beyond what can be offered through traditional channels given the Indian consumer is obsessed with Bollywood content. It is time for content aggregators to think differently and address this unmet need.

Monday, August 9, 2010

IDIOT BOX, on the mobile

IPTV is about to log into your handset, it’s time to pause and rewind

Once the stuff of fantasies, video on phone has now become a technology which even kids are familiar with. Of late, Indian consumers have grown used to streaming television content over GPRS/EDGE, thanks to services like Samsung’s Corby TV. However, a full-fledged television service with interactive facilities like video-on-demand, as well as fast-forward and rewind, and without the buffering synonymous with mobile video, are still beyond Indian consumers, especially since 3G services are not yet off the block.

But not for much longer. UTStarcom is now planning to take Internet Protocol Television (IPTV) beyond the television set, to other screens sizes like laptops and mobile phones. While the technology and capability are already there, it’s now up to the service providers to decide whether they want to take the plunge.


http://www.indianexpress.com/news/IDIOT-BOX--on-the-mobile/653872/

Monday, July 19, 2010

Making TV interactive




URL http://www.cable-quest.in/interview_nov_09_2.asp

Provides a good idea of the video market in India.

Thursday, June 10, 2010

IPTV in India

Interactive and personalized Televiewing. The URL to the article provides more info.

http://www.expresscomputeronline.com/20090504/technology01.shtml

Wednesday, November 18, 2009

Improving broadband penetration

Here are few ways that broadband providers can improve adoption of broadband - use cross subsidizing methods. The article provides more details.


http://voicendata.ciol.com/content/service_provider/109100112.asp