The Financial Times reported that Netflix has struck a deal with Epix. Epix is owned by three studios - Paramount pictures, Lions Gate Entertainment and Metro-Goldwyn-Mayer. In this deal Netflix will add to its video content mix from Epix and make them available to its 15 Million subscribers in the US three months after the movies are aired on pay-tv channel.
This is significant and shows a trend that major content owners have accepted digital streaming. The belief is digital streaming when done right will reduce content piracy and if priced right will provide another revenue stream for the content houses in addition to providing convenience to the digitally savvy consumers.
The belief is similar services will be relevant in India too - and Internet TV along with IPTV will provide entertainment beyond what can be offered through traditional channels given the Indian consumer is obsessed with Bollywood content. It is time for content aggregators to think differently and address this unmet need.
Tuesday, August 10, 2010
Monday, August 9, 2010
IDIOT BOX, on the mobile
IPTV is about to log into your handset, it’s time to pause and rewind
Once the stuff of fantasies, video on phone has now become a technology which even kids are familiar with. Of late, Indian consumers have grown used to streaming television content over GPRS/EDGE, thanks to services like Samsung’s Corby TV. However, a full-fledged television service with interactive facilities like video-on-demand, as well as fast-forward and rewind, and without the buffering synonymous with mobile video, are still beyond Indian consumers, especially since 3G services are not yet off the block.
But not for much longer. UTStarcom is now planning to take Internet Protocol Television (IPTV) beyond the television set, to other screens sizes like laptops and mobile phones. While the technology and capability are already there, it’s now up to the service providers to decide whether they want to take the plunge.
http://www.indianexpress.com/news/IDIOT-BOX--on-the-mobile/653872/
Once the stuff of fantasies, video on phone has now become a technology which even kids are familiar with. Of late, Indian consumers have grown used to streaming television content over GPRS/EDGE, thanks to services like Samsung’s Corby TV. However, a full-fledged television service with interactive facilities like video-on-demand, as well as fast-forward and rewind, and without the buffering synonymous with mobile video, are still beyond Indian consumers, especially since 3G services are not yet off the block.
But not for much longer. UTStarcom is now planning to take Internet Protocol Television (IPTV) beyond the television set, to other screens sizes like laptops and mobile phones. While the technology and capability are already there, it’s now up to the service providers to decide whether they want to take the plunge.
http://www.indianexpress.com/news/IDIOT-BOX--on-the-mobile/653872/
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